Haptics, value and reading experience meet targeted design, fast availability, selected content and artificial intelligence. Digital printing, digital postpress and digital finishing already enable the production of high-quality printed matter in a copy of 1. We supply the software that generates the individualized layout documents together with the print-ready PDF.
Never before could a print product — automated — be 100% individualized. Targeting and microtargeting in printing products, product placement and native advertising with one click, selected content — with ManyPrint Solutions you can generate individualized documents according to your requirements. The basis for the individual results are data sets, templates, interfaces as well as machine learning.
Sent a brochure about a new collection with thousands of copies and received little feedback? No wonder if the targeting is missing.
Easy to do online, but unfortunately not in print, you say? No challenge in the future, we say.
Doing things by yourself is on everyone's lips. Whether cooking, DIY or gardening: show — for example, at trade fairs or on promotional stands — which possibilities your products offer and give them to your customers in the form of individualized recipes or instructions as a recommendation to the hand.
Fully automatically integrate advertising content into existing corporate designs. Without manual work and regardless of the nature and the quality of your printed matter.
Publishers have hard times bringing their books to customers. No wonder, as they are often too general for individual requirements because of their orientation for a broad audience.
For personalization, it has been customary to fill wildcards with simple information. For example, the name of the recipient is printed on the envelope of a booklet or a coupon code is added. For us, this is weak personalization of the first hour. With ManyPrint Solutions, the layout documents of printed matter are created from scratch for each individual copy. Each copy can be generated individually. This creates printed matter tailored to the target person.
There is more possible! Prior to the generation of individual printed matters, interfaces (APIs, application programming interfaces) can be addressed by which existing data sets can be supplemented.
THAT is Web to Print!
If the used data shall be structured or supplemented with other information, we work with artificial intelligence and use machine learning.
Artificial intelligence uses algorithms to steadily improve its problem-solving approach by matching any new task information with existing information. The problem solution gets more precise with each showcase.
The use of QR codes or more complex augmented reality content turns your customers' smartphone into a door opener for more content. Print world and digital world merge.